The Masonic, 1111 The golden state St., San Francisco, CA

Over the years, we have actually assisted numerous thousands of app developers meacertain,monetize, and also thrive their businesses in order to capitalize on the following application trfinish.

We were tbelow as soon as the app save released in 2008, established the tablet in 2010, well-known China as the largest smartphone sector in 2012, and also referred to as the dominance of the phablet device in 2015. With eight years of insights and also developer devices under our belt, we can’t wait to help you develop what’s next.

Join us at Yahoo’s third Mobile Developer Conference to learn from the brightest minds in the sector. Hear what’s brand-new via the Yahoo Mobile Developer Suite, learn around the latest app fads and our predictions for 2016. This invitation-only event is a complete day conference on February 18th in San Francisco.

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Keynote Speaker

Marissa Mayer

President & CEO

Keynote Speaker

Simon Khalaf

SVP, Publishing Products

February 18th / Discussion, Breakouts, and also Cocktails

Breakfast and also registration


Welcome & Morning Keynotes

MDC Keynote Marissa Mayer, President & CEO, kicks off the Conference

The State of Mobile 2016 Simon Khalaf, SVP, Publishing Products shares the latest insights and also trends on the mobile industry and user application actions.


Yahoo Mobile Developer Suite

Find Out around the latest improvements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing.


The State of Native

Explore the latest fads on exactly how worldwide developers use aboriginal ads to monetize their application experiences.


What"s Next? The Messaging Revolution

Messaging and social apps dominated customers attention in 2015, commanding 1/3 of all smart phone consumption time. As customers invest even more of their time right into messaging apps, an sector is building itself on peak of these platdevelops in the develop of chat commerce, bots and the AI concierge. Join us as we talk about these trends, the chance for app developers, and the apps and bots driving the innovation.

Moderator: Jon Paris, Senior Product Director, Yahoo Shane Mac, CEO & Co-Founder, Assist Robin Chan, CEO & Founder, Operator Buster Benson, Product Lead of Platcreate, Slack Chris Messina, Developer Experience Lead, Uber




Afternoon Kick-Off & Keynote

Teach Your App to Speak: Marketing in the Content Age Max Sebela, Brand also Marketing, will certainly comment on exactly how to analyze your mobile app right into affluent content, and also how deserve to affix you through passionate and also engaged customers around the world.

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Best Practices for Building Your App Business: Grow, Retain, Monetize

The App Lifecycle

What prompts a user to download your app? What is going to re-interact a lapsed user? Throughout this session, we will certainly answer these important questions and also more.

David Iudica, Sr. Director, Global Research & Insights, Yahoo

App Store Insights with Mobile Action

Learn the latest App Store insights and also exactly how to optimize your App Store endure with Flurry Analytics and also various other tools.

Aykut Karaalioglu, Mobile Action, Founder & CEO

Building Sustainable Growth Models

Achieving product “growth” is more than user acquisition networks, development hacks, and methods. This presentation explores growth models, product sector fit and also sustainable tactics to employ.

Sergei Sorokin, Product Manager, Yahoo

Case Study: PicCollage

Learn how to leverage the finest of Flurry Analytics to rise user acquisition, engagement and retention, choose our partner PicCollage.

Angela Ting, Product Manager, PicCollage John Fan, CEO, PicCollage Karan Rathod, Sr Product Manager, Yahoo

Data Driven Monetization: Leveraging Analytics to Monetize Your App Experience

You"ve constructed an application and have actually attracted quality individuals but exactly how do you decide who to display ads to and what type of ads need to you use? Find Out just how you can usage Flurry Analytics and also Yahoo App Publishing to maximize revenue and user retention.

Clare Dunnett, Director, Partner Management, Yahoo Bisera Ferrero, Sr Mgr, Mobile Developer Platcreate, Yahoo

Monetization in Action

Hear from our partners on ideal methods for efficiently implementing aboriginal and video ads.

Moderator: Torrey Lincoln, Sr Dr, Yahoo App Publishing, Yahoo Richard Lee, Director of Internationwide Firm Development, Baidu Haridas Nair, VP Business Growth, Blackberry Messenger Greg Woock, CEO, Pinger