This time, the iconic brand is teaming through Macy"s to open toy shops in more than 400 department stores nationwide beginning in 2022, the 2 suppliers announced Thursday.
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Starting Thursday, customers deserve to shop for Toys R Us playthings at Macys.com/toysrus and Toysrus.com.
“As a Toys“R”Us son, I could not be even more excited to carry this beloved brand that so many of our customers know and love into Macy’s online and also to our stores across America,” shelp Nata Dvir, Macy’s chief merchandising officer, in a statement. “Our toy service grew significantly in the past year, via many family members looking to inspire their children’s creativity and produce meaningful moments together."
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Toys R Us mascot Geoffrey the Giraffe will welcome shoppers to the new shops, which will be constructed inside Macy’s stores. Information about how huge the shops will be and also a list of the Macy"s stores that will acquire the new toy departments are not yet easily accessible.
Toys R Us filed for bankruptcy in March 2018 and closed all stores nationwide by late June 2018. In 2019, the firm sassist it was making a comeago under brand-new ownership and also opened two stores.
The pop-up mall location stores closed previously this year, and WHP Global, a brand also monitoring agency, also announced that it acquired a regulating interemainder in Tru Kids, the parent company of Toys R Us, Babies R Us and also Geoffrey the Giraffe brands.
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“Our partnership with Macy’s marks the greatly anticipated rerotate of Toys”R”Us in the U.S.A. and alters the retail landscape by combining 2 beloved retail brands together for consumers throughout the country in a fully innovative way,” Yehuda Shmidman, chairman and CEO of WHP Global and also Toys R Us, said in a statement.
Macy"s Inc. Chairman and CEO Jeff Gennette said the toy category is a growth area, and also through the partnership, he expects it’ll “quintuple” the dimension of the department save chain"s toy company.
Gennette sassist Macy"s will have access to the toy company"s private brands and plans to expand also.
“We will certainly do numerous marketing together. You will see them in the parade as an instance," he sassist in the time of Macy"s quarterly income call.
In January, Macy"s Inc., which likewise runs Bloomingdale"s and also Bluemercury, announced its last round of store closures and determined 36 namesake stores and one Bloomingdale"s that shuttered at an early stage this year.
The string of closures was component of Macy"s three-year plan to close one-fifth of its stores, or around 125 places, which was first announced in February 2020 prior to the pandemic. About 30 stores closed in 2020 as part of the plan.
As of July 31, Macy’s Inc. had actually 726 full areas, including 512 Macy’s areas, 54 Bloomingdale"s places, including outlet stores, and 160 Bluemercury stores.
Neil Saunders, managing director of consultancy GlobalFile Retail, told USA TODAY he assumed the addition of Toys R Us would certainly give families even more of a reason to visit Macy’s. But he sassist the department store requirements to make sure the idea looks good.
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“Macy’s included their own small toy department to most stores last year, and also many kind of of them are very messy and also difficult to shop,” Saunders sassist. “Standards must be stepped up if they’re to make a success of the Toys R Us partnership.”
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