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New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for National Ceactual Day.


In the pantheon of breakrapid cereal mascots (if there is such a thing), it’s particular that Tony the Tiger is height cat.

The cartoon spokesman for Kellogg’s Frosted Flakes has actually been hyping the cereal given that 1952. And so, it was fitting that for National Ceactual Day (March 7th), Kellogg’s released a unique line of branded T-shirts in honor of Tony. The repertoire functions salso tees, each architecture depicting Tony as he remained in a various decade – from the 1950s up through 2019. They’re accessible at Kellogg’s NYC Café and also digital here for $28 each.

Collectors of pop culture “kitsch” and those nostalgic for their younger days of chowing dvery own on Frosted Flakes and watching morning cartoons will certainly most likely dig the tees. They’re amazing, also, in that they depict how illustrators have crafted Tony in a different way over the years.

For circumstances, 1950s Tony is rather slender compared to subsequent iterations beginning in the 1970s and onward. (Without a doubt, 2019 Tony looks a little bit favor he has actually been hanging out via Barry Bonds.) The 1950s Tony likewise didn’t have actually the blue nose Tony would certainly involved sport beginning in the 60s.

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Kellogg’s T-shirt showing Tony the Tiger from the 1950s.

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Kellogg’s T-shirt reflecting Tony the Tiger from 2019.

Other little bit subtle alters incorporate that Tony had green eyes in the 1950s and 1960s, once his tongue also stuck out slightly as if to indicate he’d just delighted in a delicious mouthful of Frosted Flakes. His eye shade readjusted to a tigery yellow as time went on. Also, it would certainly appear that his tradenote neck bandana began as a patterned accessory, yet did not bear his written name, as it now does, till the 1980s.

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Kellogg’s T-shirt showing Tony the Tiger from the 1960s.

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Kellogg’s T-shirt mirroring Tony the Tiger from the 1980s.

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Personally, we’re partial to Tony from the 50s and 60s. Still, we preferred them all – other than maybe 1970s Tony. He looks, well, favor he was really into the 70s, judging by those wildly dilated eyes, if you know what we suppose (Think Dazed and also Confoffered, folks).

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Anyway, the Kellogg’s Tony tees carry out a great job of leveraging the ample history of an effective brand also by turning it into something tangible that fans have the right to interact with and enjoy – not to cite wear, which just helps even more construct brand also awareness. It"s promotional products done right.