If effective communication is anything, it’s making certain the topic of any kind of conversation is in its ideal context.

You are watching: Ads are likely to be most contextually relevant to the sites on which they appear when using:


Contextual targeting, then, is making certain your ads room seen in their best context, in ~ the appropriate time, and the appropriate place.

Ads the are properly executed are in the right location at the ideal time wherein they will certainly be read, heard, or watched.


Contextual targeting allows a business to personalize declaring messages to people who are on other, appropriate sites.

For example, a regional coffee shop’s advertisement will appear to individuals who are analysis a blog about the best species of coffee.


“It’s ‘contextual’ in the the advertisement appears in context with relevant keywords, and isn’t disruptive come the reader’s experience.”


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Contextual way the ads are in template with the pages a potential client is currently viewing, or pages they have visited in the past, the message feel appropriate to their needs and also desires.


Contextual targeting happens through the usage of details keywords and also topics—or central themes of a website.


In various other words, Google analyzes the contents on a offered website and also matches that against your ad using keywords, topics, language, and also location.


The genius that contextual targeting is that customers will only see ads they space interested in seeing, saving an important impressions for the ideal customers.


It allows businesses to connect with client by showing relevant pay per click (PPC) ads to people as they reap the content that’s pertained to their interests.


Keyword Contextual TargetingWith keyword-driven contextual targeting, Starnes Media help businesses create and also curate a practice list that keywords relevant to her product or business.
From there, ours contextual targeting an innovation scours the internet to uncover sites v content include those keywords on which to serve your ad.
Category Contextual TargetingWith category-driven contextual targeting, we offer your ad only on pages categorically appropriate to your target audience, product, or business.
We maximize the distribution of her ads through an extended choice of over 300 categorical contexts identified by the IAB (Internet proclaiming Bureau).
Keyword/Category Contextual CombinationHere, we combine both keyword and also contextual targeting to produce a completely customized systems to target just the user interested in the contents of your ad.
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Creating your own relevant audience through keyword and category contextualization way the maximum return on your marketing spend.


Starnes Media’s contextual targeting allows your organization target users where they most want to it is in addressed—in context through what they are already reading or city hall online.


Know specifically how each keyword and also category performs through Starnes Media’s conventional transparent reporting. This enables us come adapt and optimize campaigns in actual time come leverage the top-performing keywords and categories to increase campaign effectiveness.


Creating your very own relevant audience with keyword and also category contextualization way the preferably return on your marketing spend.

Starnes Media’s contextual targeting allows your company target users where they most want to be addressed—in context with what they are already reading or city hall online.

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Know specifically how each keyword and also category performs with Starnes Media’s typical transparent reporting. This permits us come adapt and also optimize campaigns in actual time to leverage the top-performing keywords and also categories to increase project effectiveness.